Balfour Beatty site safety campaign

Balfour Beatty has created an initiative called Zero Harm – a worldwide safety programme aimed at reducing the company’s accident frequency rate (AFR) to zero.

I was asked to create a site safety campaign aimed at raising awareness among contractors regarding the importance of staying safe on site.

The solution was an easily adaptable site wide campaign featuring posters, vinyl banners for perimeter fencing and induction cabin banners. We even included some experiential elements such as severed fingers designed to be left overnight in the on-site cutting areas. Whoever discovered them the morning after would have plenty to tell their workmates later. And it wasn’t even Halloween!

worker sits in wheelchair in site safety campaign written by huw the copywriter freelance copywriter manchester
worker with burns in site safety campaign written by huw the copywriter freelance copywriter manchester
worker with damaged vision in site safety campaign written by huw the copywriter freelance copywriter manchester
worker with damaged hands and fingers in site safety campaign written by huw the copywriter freelance copywriter manchester
worker regrets dropping hammer in site safety campaign written by huw the copywriter freelance copywriter manchester
poster featuring bloody eyeball in sink with headline know anyone who's lost an eye recently? site safety campaign written by huw the copywriter freelance copywriter manchester
Severed and bloody finger accompanied by business card asking know anyone who's lost a finger recently? from site safety campaign written by huw the copywriter freelance copywriter manchester
worker with damaged eyes says I'll never watch another boring induction video again in site safety campaign written by huw the copywriter freelance copywriter manchester
Previous

BAE Systems Hawk rebrand
Next

Ralli solicitors advertising