BAE Systems Hawk rebrand

The Hawk Advanced Jet Trainer (AJT) from BAE Systems provides a cost-effective and flexible way to train fast jet fighter pilots.

As well as the aircraft, the system provides on-site trainers and maintenance teams.

My team and I were asked to create a new identity that reflected the position of the Hawk as the number one AJT in the world.

New livery for the Hawk demonstrator enhanced the existing shape of the aircraft while the ‘Prepared for…’ copy platform I created provided a structure to the large format brand book that we used to tell the Hawk story.

A story of performance, heritage and reliability.

Download a pdf here.

Hawk brand book cover written by huw the copywriter freelance copywriter manchester
Prepared for versatility spread from Hawk brand book written by huw the copywriter freelance copywriter manchester
Prepared for the future spread from Hawk brand book written by huw the copywriter freelance copywriter manchester
Testimonial spread from Hawk brand book written by huw the copywriter freelance copywriter manchester
It doesn't get any better than this spread from Hawk brand book written by huw the copywriter freelance copywriter manchester
Prepared for the front line spread from Hawk brand book written by huw the copywriter freelance copywriter manchester
Testimonial 2 spread from Hawk brand book written by huw the copywriter freelance copywriter manchester
Prepared with advanced simulation technology spread from Hawk brand book written by huw the copywriter freelance copywriter manchester
Spread showing Hawk livery from Hawk brand book written by huw the copywriter freelance copywriter manchester
Hawk eye spread from Hawk brand book written by huw the copywriter freelance copywriter manchester
Red Arrows testimonial spread from Hawk brand book written by huw the copywriter freelance copywriter manchester
Prepared for success spread from Hawk brand book written by huw the copywriter freelance copywriter manchester
Prepared for unrivalled reliability spread from Hawk brand book written by huw the copywriter freelance copywriter manchester
Hawk aircraft from the world's military air forces from Hawk brand book written by huw the copywriter freelance copywriter manchester
Hawk bird silhouetted against a grey sky from Hawk brand book written by huw the copywriter freelance copywriter manchester
Cockpit spread from Hawk brand book written by huw the copywriter freelance copywriter manchester
Classroom to cockpit spread from Hawk brand book written by huw the copywriter freelance copywriter manchester
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