BAE Systems Hawk rebrand

The BAE Systems Hawk Advanced Jet Trainer (AJT) provides a cost-effective and flexible way to train fast jet fighter pilots.

In addition to the aircraft, the system provides on-site trainers and maintenance teams.

My team and I were asked to create new branding that reflected the Hawk's position as the world's number one AJT.

The new livery for the Hawk demonstrator enhanced the existing shape of the aircraft, while the ‘Prepared for…’ copy platform I created provided a structure to the large format brand book that we used to tell the Hawk story.

A story of performance, heritage, and reliability.

Download a copy here.