Martin-Baker brand book

Martin-Baker is an ingenious British company creating ejection escape systems designed to save aircrew life. The seats themselves are complex pieces of engineering with very precise performance statistics. I was briefed to create a brand book that told the Martin-Baker story in a clear and engaging way so that a none technical audience could quickly and easily understand what the brand represents. 

The fact that these seats save lives was the ultimate proposition. To bring the brand to life I developed the content around the ‘Designed for…’ copy platform. This helped me to detail the heritage, experience and skills of the company and allow the stories to be told of those whose lives have been saved by Martin-Baker products. 

Cover shows names of people whose lives have been saved by Martin-Baker ejection systems from brand book written by huw the copywriter freelance copywriter manchester
Spread from Martin-Baker brand book featuring Union Jack and headline Designed in Great Britain from brand book written by huw the copywriter freelance copywriter manchester
Spread features photograph of a letter sent to the company from the parents of Flight Officer Gary Winwright of the RAF who successfully ejected from his Phantom FGR2 taken from the Martin-Baker brand book written by huw the copywriter freelance copy
Spread from Martin-Baker brand book features X-ray image of the rocket pack located under the pilot's seat and headline Designed for reliability taken from brand book written by huw the copywriter freelance copywriter manchester
Spread features photograph of seat survival kit and text asks the question How do you fit everything aircrew require to survive an ejection into a space this size? taken from the Martin-Baker brand book written by huw the copywriter freelance copywri
Spread features photograph of contents of seat survival kit with headline Martin-Baker know how taken from the Martin-Baker brand book written by huw the copywriter freelance copywriter manchester
Spread features close up photo of ejection handle with headline one in ten and sub heading Martin-Baker ejection seats are used to save a life taken from the Martin-Baker brand book written by huw the copywriter freelance copywriter manchester
Spread features photograph of Martin-Baker engineer Bernard Lynch who undertook the first live ejection test in 1946 taken from the Martin-Baker brand book written by huw the copywriter freelance copywriter manchester
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