K3 Syspro campaign

Syspro is an ERP solution which helps 15,000 companies in over 60 countries to manage their business processes more efficiently. In the UK, more than 450 manufacturing firms benefit from the product through Manchester based firm K3 Syspro. Purchasing the Syspro solution requires significant time and capital investment from the customer which means it has a long sales cycle. So keeping the new business pipeline warm is an important part of K3’s marketing strategy.

Together with K3’s sales and marketing team, I identified fourteen benefits of Syspro to build the campaign around. Using Norwegian illustrator Oivind Hoyland let us express these benefits consistently across relevant trade press, direct mail and email.